ABOUT
THIS PROJECT

Nephro started as a pitch. Working in a team of 2, we offered 2 very different routes. The main task was to build an entirely new platform to support the whole nephrology world.

This page showcase a selection of the two routes:

1- Friendly Kidney: A friendly and light take on a pharma topic.
Creating little characters representation for our kidneys, these would have been the star elements of the brand. These ever growing elements would have been implemented here and there in every aspects of the visual identity to convey the idea of ‘creation’ as well as giving a human touch to the brand.
2- Centre Stage: This route is all about the moment that surrounds a grand entrance – a big splash that represents the birth of a new era, the dawn of a new day. This also represents the opening of something new, as this nephro franchise being a first in the pharma world.