ABOUT
THIS PROJECT
Samsung wanted to rethink the launch of their final product, delivering meaningful impact from both a sales and brand engagement perspective.
Working closely with Samsung’s existing brand guidelines, I developed a gradient to visually enhance the event name: Supercharged.
A logo and collateral elements have all been based on the original Samsung logo to avoid creating a sub-brand.
MY ROLE IN THIS
WHO
Freelance Designer in
Agency working with the Creative Director
WHAT
360° Brand experience
HOW LONG
1 week
(prior to a pitch)