ABOUT
THIS PROJECT

Based on the iconic Liberty store facade in London, I recreated a vector illustration showcasing some of the flower pattern of the season.

This print was originally created to be printed on silk scarves and other branded product packaging.

In addition to the illustration, Liberty wanted to create a contemporary identity for a new collection in China and needed some initial ideas of it. 

As this new identity was to sit separately from the Liberty Retail and Fabrics brand, it needed to have its own identity.

Being the only freelance designer working closely with the internal design team on this project for a period of 4 months months, from original concepts to design applications, I had the opportunity to create a clean and fresh identity to be implemented across various media including products, packaging, web and art direction.

WHO

Freelance  Designer 

in House