ABOUT
THIS PROJECT

 

T is start up business in Europe. They have a small selection of blends, mostly targeting young adults with a busy life.

I was one the lead designer on this project for a period of two months, from original concepts to design applications, I had the opportunity to create a flexible, strong and fresh identity to be implemented across various media including, but not only, packaging, web and strategy.

The strong black lines element of the brand is a graphical representation allowing this product to stand out from others on shelves. Front shortening the ‘tea’ word, to a clean herbal illustration, all other design elements have been carefully selected to push a quick pick once in store.

MY ROLE IN THIS

 

WHO

Sole Designer on a Pro Bono contract

WHAT

360° Brand experience

HOW LONG

8 weeks +

Previous
Previous

LIBERTY

Next
Next

TOAST